Advertising Attribution & Performance Executive (Adtech)

TL;DR

Advertising Attribution & Performance Executive (Adtech): Shaping and developing Bauer’s advertising measurement ecosystem with an accent on rolling out attribution platforms and building reporting frameworks. Focus on analysing campaign performance data to identify trends, deliver actionable insights, and experiment with new measurement approaches.

Location: This is a hybrid role based in London, GB

Company

hirify.global is a family-owned media business focused on creating content across print, online publishing, audio broadcasting, and entertainment for millions of people across Europe.

What you will do

• Drive the rollout, onboarding, and adoption of Veritone and other attribution tools across Bauer’s 9 markets.
• Build standardised campaign performance reports, dashboards, and templates for consistent measurement.
• Strengthen trust in attribution insights and produce training resources to enhance measurement capability.
• Analyze campaign performance data to identify trends and deliver actionable insights.
• Experiment with and evaluate new measurement approaches, including MMM and digital attribution.
• Develop and deliver training that helps non-technical and commercial teams confidently use attribution tools.

Requirements

• Experience in performance analytics, media measurement, or advertising effectiveness.
• General understanding of attribution approaches.
• Ability to interpret complex datasets and translate findings into clear, actionable insights.
• Background in developing training materials or enabling commercial teams to use data-driven tools effectively.
• Skilled in stakeholder management, working confidently across commercial, technical, and product teams.
• Clear and adaptable communicator, able to simplify complex data for different audiences.

Culture & Benefits

• You'll have 28 days holiday, bank holidays & 2 volunteer days.
• Access to our internal training provider – Bauer Academy, for your development.
• Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• Opportunity for flexible working.
• Committed to ensuring our recruitment process is inclusive and accessible to all.