Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Driving market success and adoption for a specific product domain within the hirify.global platform with an accent on defining messaging, positioning, and Go-to-Market (GTM) strategy. Focus on translating complex product capabilities into compelling customer value and influencing product roadmap through market insights.

Location: Hybrid (Utrecht, Netherlands / EU). Candidates must live in Utrecht or within travel distance to the Utrecht office and be willing to work from the office two days per week. A valid work permit for the Netherlands or EU citizenship is required.

Salary: €3,515–€5,407 per month (gross, based on a 40-hour workweek).

Company

hirify.global is a fast-growing B2B SaaS platform empowering marketers and online businesses to manage, scale, and optimize their marketing globally.

What you will do

• Own and execute end-to-end Go-to-Market (GTM) plans for core products and features.
• Define compelling messaging and positioning to differentiate hirify.global globally.
• Translate technical features into value propositions based on market analytics and client insights.
• Provide customer and market intelligence to influence the product roadmap.
• Enable Sales and Customer Success teams with strategic content and training.
• Build and scale product marketing analytics and reporting frameworks.

Requirements

• Bachelor's degree in Marketing, Business, or a related field with 4+ years of progressive experience in Product Marketing within a B2B SaaS company, preferably in e-commerce or online marketing technology.
• Strong understanding of the e-commerce and online marketing ecosystems.
• Proven ability to influence roadmap decisions and shape GTM strategy, coupled with a strong analytical mindset for KPI definition and reporting.
• Excellent written and verbal English skills.
• Valid work permit for the Netherlands or EU citizenship required.
• Must live in Utrecht or within travel distance to the Utrecht office, with willingness to work from the Utrecht office two days per week.
• Availability for at least 32 hours per week.

Culture & Benefits

• Competitive compensation including a company-wide bonus up to 10% of annual salary, 8% holiday allowance, and a pension scheme.
• Hybrid work model (2 days/week in Utrecht office), flexible hours, and home office setup support.
• Generous leave policy: 26 vacation days + 2 reload days, and a 3-week workcation (additional 3 weeks for expats).
• Annual €1000 L&D budget for professional growth.
• Comprehensive well-being support (discounted gym, free access to OpenUp for self/family, 5 weeks paid parental leave).
• On-site benefits: Freshly prepared meals (Mon-Thu), in-office bar, gym, massages, and annual global Channaweekend.

Hiring process

• Initial introduction call.
• Two rounds of interviews, including an assignment.
• Team coffee and office tour, followed by reference checks.