Experience Strategist (CRM)

TL;DR

Experience Strategist (CRM): Developing CRM strategies to identify, capture, and nurture consumers across their entire journey with a brand with an accent on creating experiences that span across web, email, mobile, direct mail, and social channels. Focus on translating complex strategies and data into clear, visually compelling narratives that drive alignment and inspire creative output.

Location: Hybrid in New York

Salary: $75,000 - $82,000

Company

hirify.global is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth.

What you will do

• Develop CRM strategies to nurture consumers across their journey, spanning web, email, mobile, direct mail, and social channels.
• Conduct primary research and analyze findings to inform strategic plans and creative briefs.
• Translate complex strategies and data into compelling narratives that drive alignment and inspire creative output.
• Develop creative briefs, brief internal creative teams, and collaborate to inspire great work.
• Perform current state analyses including market and competitive analyses.
• Collaborate with the Marketing Sciences team to establish audience strategy, test & learn plans and measurement.

Requirements

• Bachelor’s Degree in related field or equivalent experience.
• 2+ years of experience in strategic planning (with a brand, at an agency or similar).
• Experience using AI tools to accelerate strategic research, synthesize insights, write creative briefs and uncover emerging trends.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Nice to have

• Automotive category experience.

Culture & Benefits

• Hybrid work model with the option to work from home two days per week.
• Competitive salary and comprehensive benefits plan.
• Benefits include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits.