Principal Growth Marketer (AI)

TL;DR

Principal Growth Marketer (AI): Drive expansion, usage, and pipeline across mid-market and enterprise segments with an accent on unifying PLG and SLG motions through data-driven experimentation. Focus on translating product signals into targeted experiments, improving funnel efficiency, and building scalable playbooks for new products and features.

Location: Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.Must be based in the USA

Salary: $210K - $316K

Company

We’re humans who simply think computers should do more work.

What you will do

• Own a growth roadmap that balances fast learning with long-term bets.
• Translate internal product signals and external signals into targeted experiments.
• Run experiments hands-on with Demand Gen, Ads, Web, and RevOps.
• Work closely with Product, Data, Marketing, and RevOps to improve instrumentation.
• Identify friction across the PLG → SLG funnel and drive cross-functional fixes.
• Build high-leverage playbooks for scaling new products, features, and enterprise motions.

Requirements

• Experience running growth experiments using PLG product data and/or external signals.
• Experience leading without direct reports and influencing broadly across Product, Demand Gen, Ads, Web, RevOps, Sales, Data, and Finance.
• Ability to pair creativity with strong data rigor.
• Commercial rigor: modeling, scenario planning, and impact assessment are second nature.
• Analytical background and experience in growth marketing, demand gen, product growth, RevOps, or CS.
• Hands-on experience with demand-gen and outbound stacks, web/CMS experimentation, and signal-based tooling.

Culture & Benefits

• Collaborate with brilliant people and use the latest tools.
• Leverage the flexibility of remote work.
• Work will directly fuel our customers’ success.