PPC Specialist (Fintech)

TL;DR

PPC Specialist (Fintech): Responsible for driving high-performing paid acquisition strategies that support business growth and customer acquisition objectives, with an accent on differentiating the hirify.global brand from its competitors on a global scale. Focus on Google Ads and Bing Ads campaigns, optimizing ad copy, keywords, and bidding strategies, and mhirify.globalmizing performance, efficiency, and ROI.

Location: Must have the appropriate rights and documentation for employment in Cyprus

Company

hirify.global is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread Betting.

What you will do

• Develop, implement, and manage Google Ads campaigns, including web and app campaigns.
• Manage and optimize Bing Ads campaigns.
• Create and execute PPC strategies based on business goals, audience insights, and product funnel analysis.
• Monitor, analyze, and report on campaign performance using Google Analytics and other analytics tools, tracking KPIs such as CTR, conversion rate, CPA, ROAS, and LTV.
• Manage and allocate large global PPC budgets.
• Collaborate closely with the wider marketing team to align paid media efforts with broader brand and performance marketing initiatives.

Requirements

• Minimum 4 years of hands-on experience managing Google Ads campaigns, with a proven track record of successful PPC strategy execution and optimization.
• At least 3 years of experience with Google Ads, including both web and app campaigns.
• Minimum 1 year of experience managing Bing Ads.
• Proven experience managing large-scale, global PPC budgets.
• Strong analytical mindset with hands-on experience using Google Analytics, as well as other analytics tools such as Power BI, Tableau, or similar platforms.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• Experience within the financial services or trading industry is considered a strong advantage.
• Ideally, experience with additional traffic sources such as Apple Search Ads, Meta Ads, Telegram Ads, or other paid acquisition platforms.

Culture & Benefits

• Competitive and attractive compensation package.
• Extensive learning and development opportunities, including professional training, certifications, and soft skills development.
• 21 annual leave days, 5 paid study leave days, and 1 paid volunteer day per year.
• Comprehensive health insurance.

Hiring process

• Stage 1: Talent Acquisition Interview (45 minutes)
• Stage 2: Hiring Manager Interview (1 hour)
• Stage 3: Take-home test