Senior Manager, Content Personalization (Digital Commerce)

TL;DR

Senior Manager, Content Personalization (Digital Commerce): Developing and executing a content personalization strategy and roadmap for the hirify.global Store with an accent on driving player engagement, conversion, and incremental revenue through experimentation and data analysis. Focus on leading cross-functional personalization efforts, translating strategy into OKR frameworks, and fostering continuous improvement across all storefronts.

Location: San Mateo, CA (hybrid, onsite 3x a week)

Salary: $175,800–$263,600 USD

Company

hirify.global, a wholly-owned subsidiary of Sony Group Corporation, is a global leader in entertainment known for its gaming products and services.

What you will do

• Lead the cross-functional personalization pod, designing and delivering experimentation at scale to drive positive customer and business impact.
• Develop and execute a comprehensive content personalization roadmap for hirify.global storefronts, aiming for incremental revenue and commercial growth.
• Act as an authority on personalization data and test results, establishing clear frameworks and collaborating with Product and Analytics teams for actionable insights.
• Translate personalization strategy and plans into OKR frameworks, building well-defined programs to positively impact objectives and align with Store Strategy.
• Foster a data-driven culture of continuous improvement, sharing best practices and staying abreast of industry trends in digital commerce.
• Lead, coach, and mentor a team of two global personalization specialists, providing guidance and feedback to deliver impact and achieve objectives.

Requirements

• Minimum of 12 years’ experience in digital media entertainment, working across commerce and personalization.
• Proven experience in people management, including leading teams, performance coaching, and fostering professional development.
• Adept at using data and analytics to develop a deep understanding of customer trends and create programs to continuously personalize and improve experiences.
• Strong background in experimentation and experience refining testing methodologies to deliver against KPIs in a scaled growth business.
• Extensive experience working in a direct-to-consumer digital or e-commerce business, preferably in Retail, FMCG, Media, or Tech verticals.
• Exceptional interpersonal skills, with demonstrable experience collaborating effectively across commercial, product, and engineering teams globally in a hybrid environment.

Culture & Benefits

• Inclusive environment that empowers employees and embraces diversity.
• Hybrid working policy with individual base pay determined by job-related factors.
• Top-tier benefits package including medical, dental, vision, matching 401(k), paid time off, and wellness programs.
• Coveted employee discounts for Sony products.
• Eligible for a bonus package.