Marketing Operations Manager

TL;DR

Marketing Operations Manager: Owning and standardizing core marketing processes with an accent on lead lifecycle governance, marketing data management, and the marketing-to-SDR handoff. Focus on building scalable systems, ensuring data quality, and leveraging analytics to influence go-to-market decisions.

Location: Hybrid model, hiring focused around Paris, London, and Montpellier.

Company

hirify.global maps climate and ESG data across an entire business to reduce carbon emissions, improve social and environmental performance, and create audit-ready reports to run the best sustainability programs.

What you will do

• Own and standardize lead lifecycle definitions and processes.
• Manage the marketing-to-SDR handoff, including SLAs and routing rules.
• Ensure data quality and governance for lead profiling and engagement.
• Oversee HubSpot operations, segmentation logic, and automation standards.
• Coordinate with web/digital resources for conversion tracking and QA.
• Analyze funnel performance data to identify optimization opportunities.

Requirements

• Minimum of 4 to 8 years of experience in Marketing Operations or Revenue Operations roles in B2B (SaaS preferred).
• Strong hands-on expertise in HubSpot Marketing Hub Enterprise.
• Proven experience defining and operationalizing MQL/SQL and lifecycle governance.
• Experience implementing marketing-to-SDR handoffs and SLA monitoring.
• Working knowledge of Salesforce integrations and data sync concepts.
• Analytical and process-driven, able to identify root causes and implement fixes.
• Strong communication and stakeholder management skills.
• Comfortable using AI tools in a professional setting.

Culture & Benefits

• Join an exciting young business with a mission to change the world.
• Hybrid work model balancing personal and professional lives.
• B Corporation status, committed to societal and planetary good.
• Guidance, tools, and best practices provided for AI utilization.