Senior Marketing Analyst (AI)

TL;DR

Senior Marketing Analyst (AI): Owns the strategy and execution of marketing analytics for hirify.global, measuring key metrics and acting on data-driven insights. Focus on developing attribution models, optimizing marketing spend, and enhancing funnel efficiency to accelerate growth and refine the go-to-market strategy.

Location: Remote within the United States.

Salary: $105,000 - $130,000 USD

Company

hirify.global's mission is to reduce the global burden of disease through smarter use of healthcare data.

What you will do

• Build and maintain marketing analytics dashboards.
• Develop attribution models to quantify the impact of marketing touchpoints on revenue generation.
• Conduct funnel and conversion analyses, identifying optimization opportunities.
• Partner with Finance and Revenue Ops teams to provide marketing spend analysis and pipeline forecasting support.
• Strengthen marketing data infrastructure and automation by integrating analytics across key platforms.

Requirements

• 4+ years of experience in B2B marketing analytics.
• Strong understanding of marketing channels, website analytics, and common marketing metrics.
• Excels at taking ownership in an environment where processes and systems need to be built.
• Hands-on experience with BI tools and a typical martech stack.
• Strong understanding of multi-touch attribution, marketing mix modeling, and campaign ROI measurement.

Nice to have

• Experience serving the healthcare and life sciences industry.
• Experience in statistical modeling, including a Bachelor's or Master’s degree in a quantitative field such as Statistics, Mathematics, Economics, or Data Science.

Culture & Benefits

• Hybrid work model with remote work options.
• Competitive total rewards package including medical, dental and vision coverage.
• 401k Retirement Plan with company match.
• Flexible time off and holidays.
• Commitment to AI integration in daily work.