Customer Marketing Content Specialist (SaaS)

TL;DR

Customer Marketing Content Specialist (SaaS): Creating impactful content to support upselling and expansion initiatives across hirify.global’s customer base with an accent on content strategy, consistent messaging, and cross-functional collaboration. Focus on developing content across webinars, events, email campaigns, and success stories to drive customer adoption and revenue growth.

Location: Onsite in Barcelona, Spain

Salary: 34.000 € – 45.000 € per year

Company

hirify.global is an all-in-one HR software company helping SMEs automate workflows and centralize data, serving over 10,000 companies globally.

What you will do

• Lead content strategy and execution for customer marketing channels (webinars, events, email, success stories).
• Collaborate with Customer Experience and Product teams to define content strategy.
• Create and edit high-quality customer-facing content, coordinating translations and localization.
• Ensure consistency in tone, messaging, and narrative across all customer touchpoints.
• Track content performance and optimize based on engagement and upselling impact.

Requirements

• 3–5 years of experience in content marketing, customer marketing, or lifecycle marketing, ideally in B2B SaaS.
• Comfortable working on upselling, retention, and customer-focused initiatives.
• Experience managing multiple content channels (emails, webinars, events, landing pages).
• Skilled in project management, coordinating multiple stakeholders and timelines.
• Experience working with translations and international markets.
• English: B2+ fluent required.

Culture & Benefits

• High-growth, multicultural, and friendly environment.
• Private health insurance (Alan) and wellness program (Wellhub).
• Flexible compensation via Cobee card and Nora meal discounts.
• Language classes with Yolk Academy.
• Breakfast and organic fruit at the office; pet-friendly environment.