Conversion Rate (CRO) Manager

TL;DR

Conversion Rate (CRO) Manager: Taking ownership of digital patient journeys and conversion strategy for the German market with an accent on behavioural research, funnel analysis, and structured experimentation. Focus on combining qualitative and quantitative insights, shaping messaging based on consumer psychology, and collaborating with cross-functional teams to build high-converting experiences.

Location: Hybrid in Berlin, Germany. Candidates must be fluent in German and English and have a strong understanding of German consumer behaviour.

Company

hirify.global is a digital healthcare company on a mission to make good health last a lifetime, operating brands like Juniper for weight-management and other clinics for men's health, fertility, and skincare.

What you will do

• Lead Germany’s conversion strategy, focusing on insight and behaviour.
• Conduct ongoing user behaviour research across websites, quiz flows, and lifecycle touchpoints.
• Analyse funnel performance to identify friction, hesitation, and behavioural patterns.
• Combine qualitative and quantitative insights to build hypotheses and prioritise high-impact opportunities.
• Shape messaging and content grounded in consumer psychology and local expectations.
• Collaborate with product, design, marketing, and operations teams to refine journey improvements and ensure patient trust.

Requirements

• 3–4+ years in CRO, growth, or product optimisation.
• Proven experience turning user research into clear, actionable optimisation strategies.
• Skilled at combining data, behavioural patterns, and qualitative feedback.
• Strong hypothesis development and structured communication skills.
• Experience improving digital journeys in D2C, consumer, or subscription-based businesses.
• Fluent in German and English, with a strong understanding of German consumer behaviour.

Culture & Benefits

• Equity for all employees to share in company success.
• Annual learning budgets and three days of professional development leave.
• 25 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.
• Hybrid work model focused on impact, with an energising office and regular socials.
• Opportunity to contribute to supporting 1 million patients globally.
• Work with diverse, talented peers from leading companies.