Senior Manager Global Event Marketing (Team Lead)

TL;DR

Senior Manager Global Event Marketing (Team Lead): Lead and develop the global event marketing strategy and team for hirify.global Group brands, managing a diverse portfolio of physical, hybrid, and digital events with an accent on brand awareness, demand generation, and AI pipeline growth. Focus on designing integrated 360° campaigns, optimizing event KPIs, and leading cross-functional teams to deliver high-impact live communication projects.

Location: Berlin, Germany with hybrid work model

Company

Leading European digitalization partner for SMBs offering cloud infrastructure, hosting, and SaaS solutions across Europe and North America.

What you will do

• Develop and own the global event strategy across all hirify.global Group brands.
• Manage a portfolio of physical, hybrid, and virtual events as a measurable marketing channel.
• Lead and coach the Event Marketing team, managing resources and capabilities.
• Plan and deliver major international live communication projects including trade shows and webinars.
• Ensure integrated communications campaigns across PR, social media, content, and digital channels.
• Manage event budgets, procurement, and performance metrics to maximize ROI.

Requirements

• Several years of experience in event project management, preferably in tech, SaaS, cloud, or hosting with B2B focus.
• Proven leadership experience managing teams or cross-functional projects.
• Strong understanding of lead generation, brand building, and measurable event KPIs.
• Excellent communication skills in German and English (written and spoken).
• Experience with Salesforce, HubSpot, CVENT, or similar CRM/event platforms.
• Willingness to travel for key events and thrive in a fast-paced international environment.

Culture & Benefits

• Collaborative and innovative work environment with flat hierarchies.
• Flexible working hours and hybrid work models.
• Modern office with good transport connections in Berlin.
• Employee discounts, events, and various health and training opportunities.