Copywriter Manager (Creative Agency)

TL;DR

Copywriter Manager (Creative Content): Leading and developing a copywriting team to deliver compelling, on-brand written content across all touchpoints for an assigned brand, with an accent on maintaining consistent brand voice and translating creative concepts into outstanding written content. Focus on setting copywriting standards, managing production across diverse channels, and evolving the brand’s verbal identity.

Location: Hybrid in London, United Kingdom (3 days in office, 2 days remote)

Company

hirify.global is the world's first telecommunications company, focusing on digital infrastructure projects like full fibre broadband and 5G in the UK.

What you will do

• Lead the copywriting execution of campaigns and brand work, translating creative concepts into outstanding written content.
• Set copywriting standards and quality benchmarks for all written work on your brand.
• Manage and develop a team of copywriters, allocating work and fostering a collaborative culture.
• Oversee copywriting production across all channels, ensuring clarity, engagement, and brand tone of voice.
• Champion and evolve the brand’s tone of voice to ensure consistent, distinctive messaging.
• Collaborate with cross-functional teams to deliver insight-led, brand-aligned copy that meets creative vision and business needs.

Requirements

• Significant experience in copywriting or creative writing.
• Experience leading or supporting a team of copywriters.
• A strong, varied portfolio showcasing excellence across channels, formats, and campaign types.
• Hands-on experience delivering integrated campaigns from initial idea to final execution.
• Background working with major consumer brands (telecoms or tech experience is a bonus).
• Proven ability to maintain a consistent and compelling brand voice across multiple touchpoints.

Nice to have

• Experience working in an in-house agency or brand-side environment.
• Ability to write effectively for both brand storytelling and performance-led copy.
• Experience building or shaping tone of voice guidelines or messaging frameworks.
• Awareness of compliance and regulatory considerations when creating content.
• Experience in UX writing or digital-first content creation.

Culture & Benefits

• Annual on-target bonus of 10%.
• BT Pension scheme with a 10% company contribution.
• 25 days annual leave plus 8 bank holidays, with an option to buy more.
• New Family Leave policy from January 2025, offering 18 weeks at full pay for all parents.
• Enhanced women’s health support, including help with menopause symptoms and cancer screenings.
• Life Assurance (4 x life cover pay).
• Exclusive colleague discounts on BT broadband, EE mobile plans, and other retailers.
• Option to join Healthcare Cash Plan or other benefits like dental insurance and gym memberships.