Product Manager (AdTech)

TL;DR

Product Manager (AdTech): Driving the vision, strategy, and roadmap for hirify.global’s proprietary data products and platforms with an accent on defining and launching innovative solutions that meet market needs and client demands. Focus on guiding cross-functional teams in delivering impactful products aligned with hirify.global and client’s Enterprise Data and Technology strategy.

Location: Must have the right to work in the UK, with teams in the office around four days a week.

Company

hirify.global is WPP’s global data products and technology company, transforming marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

What you will do

• Define a compelling product vision, strategy, and roadmap for Data & Technology Consulting’s solutions for clients' data, technical architecture, and transformation.
• Lead solution discovery, market research, and user needs analysis to identify unmet needs and opportunities.
• Translate strategy into detailed product requirements, user stories, and acceptance criteria for engineering teams.
• Prioritise the product backlog, managing feature trade-offs, and ensuring alignment with strategic objectives and business value.
• Define and track key product metrics and KPIs to measure product success, identify areas for improvement, and inform future product iterations.
• Provide leadership to product teams and peers by fostering collaboration, articulating product vision and strategy to senior management.

Requirements

• Proven experience as a Product Manager with a strong background in defining product vision, strategy, and roadmap and overseeing product delivery.
• Demonstrable experience in product discovery, stakeholder management, and leading cross-functional product teams through the full product lifecycle.
• Solid understanding of the practical realities involved in specifying, building, and managing globally scalable product solutions within complex organizational structures.
• Strong knowledge of Ad Tech, MarTech, Product Development Methodologies (e.g., Agile, Scrum), Data Governance and Master Data Management.
• Experience working effectively with teams across multiple physical locations and time zones.
• Excellent verbal and written communication skills, with the ability to articulate complex technical product concepts and strategic vision to diverse stakeholders.

Nice to have

• A comprehensive understanding of various product analytics, market research, and user research techniques and their practical application within a marketing context.
• Experience in driving product-led organizational change initiatives, guiding teams through significant shifts in product strategy or technology.
• Demonstrated ability to launch new products/features and develop supporting collateral (e.g., training materials, sales enablement guides) for diverse audiences.
• Expertise in optimizing product development processes and workflows, including mapping current states and designing future states for efficiency.

Culture & Benefits

• WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
• Variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.