Principal Product Manager (MarTech)

TL;DR

Principal Product Manager (MarTech): Architecting the technology, data capabilities, and intelligence engine for marketing platforms, focusing on customer understanding, communication, and success. Focus on personalised engagement at scale, transforming signals into action, and fragmented experiences into cohesive journeys.

Location: Hybrid: 4 days in the London office, 1 day working from home per week

Salary: Not specified.

Company

hirify.global is a global fintech firm dedicated to empowering businesses to expand internationally through tailored and forward-thinking financial solutions.

What you will do

• Define and own hirify.global’s Marketing Platform vision, strategy, and roadmap for intelligent, personalised client engagement globally.
• Design and evolve the Marketing Platform data + signals layer, enabling sophisticated segmentation, orchestration, and lifecycle insight.
• Own hirify.global’s MarTech ecosystem (CRM, marketing automation, analytics, identity, eventing), ensuring clean, reliable, real-time flow of intelligence.
• Partner across Marketing, Sales, Data, and Product to turn customer signals into high-impact journeys.
• Create end-to-end funnel visibility, connecting marketing activity to onboarding speed, activation depth, product adoption, and revenue outcomes.
• Work with Data and Engineering, defining the events, APIs, pipelines, and data models that power personalisation, automation, and experimentation at scale.

Requirements

• 6+ years in Product, Growth, or Marketing Technology, ideally building platforms.
• Experience shaping or scaling MarTech / lifecycle platforms (HubSpot, Braze, Segment, Salesforce Marketing Cloud, Marketo, Iterable, or similar).
• Deep understanding of B2B funnels, lifecycle marketing, segmentation, attribution, and data-driven engagement.
• Comfortable with technical depth (APIs, data models, events, analytics environments) and collaborating with engineering and data teams.
• Highly analytical and commercially minded, able to connect platform capability to business growth.
• Systems thinker, capable of building globally scalable platforms with strong architectural and product rigor.

Culture & Benefits

• Dedicated Mentorship: Learn from experienced Heads of Product.
• Cutting-Edge Technology: Leverage state-of-the-art tailor-made tools and systems.
• Clear, Accelerated Career Progression: Defined pathways to leadership and specialist roles.
• Dynamic & Supportive Culture: Collaborative environment prioritizing teamwork and personal growth.
• Generous Benefits Package: Access competitive benefits tailored to your location.
• Central London Office: A fantastic location with excellent transport links.