Search Marketing Senior Analyst (SEO/SEM, AI)

TL;DR

Search Marketing Senior Analyst (SEO/SEM, AI): Coordinating and optimizing paid search and SEO programs for a fast-paced, data-driven environment with an accent on driving demand and customer growth through best-in-class campaign structure and audience strategy. Focus on continuous performance monitoring, deep-dive analyses, and leading AI adoption to increase brand visibility.

Location: Hybrid in New York, United States. Company will not sponsor applicants for work visas or other work permits.

Salary: $74,100–$100,000

Company

hirify.global is a brand builder within PVH, focusing on creating desirable lifestyle brands.

What you will do

• Monitor and optimize paid search campaigns daily, partnering with agencies to ensure best-in-class campaign structure and audience strategy.
• Maintain internal reporting on campaign performance and conduct deep-dive analyses to identify trends and testing opportunities.
• Optimize the hirify.global website for SEO, advising the e-commerce team on content expansion and metadata improvements.
• Lead efforts to elevate AI adoption across the brand to increase visibility in search results.
• Work cross-functionally to align SEO efforts with consumer search behavior and implement technical updates based on research and business goals.
• Manage creative copy refreshes for search accounts based on seasonal and brand campaigns.

Requirements

• Bachelor Degree Required.
• 1–2 years of experience in search marketing preferred.
• Understanding of SEM and SEO best practices, with experience in AdWords, SearchAds360, and Google Search Console.
• Strong grasp of retail math and performance marketing metrics, including efficiency metrics.
• Data-driven with strong analytical and critical thinking skills.
• Ability to handle multiple priorities and thrive in a fast-paced environment.

Culture & Benefits

• Competitive pay and bonus programs.
• Comprehensive health (medical, vision, dental), life, and disability insurance.
• Above-market 401(k) contribution for retirement savings.
• Flexible workplace with generous company-paid holidays, paid time off, and hybrid working arrangements.
• Wellbeing support, including Headspace membership and reimbursement for fitness.
• Access to Care.com services for childcare, elder care, and pet care.
• Education assistance with tuition reimbursement.
• Associate discount at company outlets and e-commerce sites.