TL;DR
Senior Product Marketing Manager (AI): Leading product marketing efforts across hardware and software for upcoming launches and ongoing iteration, with an accent on defining messaging, audiences, and establishing fast customer and market insight loops. Focus on building marketing programs and experiments that drive activation and improve ongoing engagement for voice companions.
Location: Onsite in San Francisco, USA
Salary: $200,000–$240,000
Company
hirify.global is designing a new kind of computer focused on making voice companions part of daily lives, with a team bringing together leaders from Oculus, Ubiquity6, Meta, Google, and Apple.
What you will do
- Lead product marketing across hardware and software, supporting upcoming launches and ongoing iteration.
- Own and evolve audience definition, positioning, messaging, and narrative across the funnel.
- Establish a fast customer and market learning loop to inform GTM strategy and product decisions.
- Develop and run lifecycle marketing experiments (in-app and out-of-app) to test messaging and drive activation/engagement.
- Own App Store positioning and optimization through conversion-oriented experimentation.
- Build and maintain competitive and market intelligence to inform strategy and differentiation.
Requirements
- 8–10+ years of experience in product marketing or closely related roles with substantial product marketing scope.
- Proven track record in driving positioning, messaging, audience strategy, and translating it into GTM execution.
- Demonstrated ability to use customer insights and data to influence strategy and deliver measurable outcomes.
- Strong cross-functional leadership skills with experience partnering deeply with Product, Design, Engineering, Data, and Sales.
- Comfort operating in high ambiguity with a bias toward action, iteration, and end-to-end ownership.
Nice to have
- Experience marketing products that blend hardware and software (or adjacent consumer devices, connected products, mobile/device ecosystems).
- Exposure to AI products or AI-enabled consumer experiences.
- Experience at a high-growth startup (Series A–C) with broad scope.
Culture & Benefits
- Commitment to a workplace where everyone feels valued, respected, and empowered.
- 401k matching and 100% employer-paid health, vision, and dental benefits.
- Unlimited PTO and sick time.
- Flexible spending account matching (medical FSA).
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