Senior Brand Manager (AI)

TL;DR

Senior Brand Manager (AI): Shaping hirify.global’s SMB brand strategy and driving brand presence across marketing, content, and communications with an accent on developing messaging, tone of voice, and integrated brand planning. Focus on building a distinctive hirify.global brand that connects with SMB audiences and leveraging AI tools for strategic tasks.

Location: Lisbon, Portugal or Toronto, Ontario, Canada

Company

hirify.global Inc. connects businesses with global, AI-enabled talent through its Marketplace and Lifted platforms, facilitating over $30 billion in transactions.

What you will do

• Define and evolve brand positioning for the SMB audience, translating insights into clear, actionable perception goals and narrative strategy.
• Develop and maintain messaging frameworks and differentiated tone of voice guidelines that scale across teams and channels.
• Lead quarterly messaging, develop proof points and supporting claims, and drive integrated brand planning tied to core brand perceptions and business priorities.
• Own and activate a cross-functional brand calendar across launches, campaigns, research, and tentpole moments.
• Lead brand marketing campaigns or sponsorship initiatives from strategy through execution, ensuring alignment with brand positioning and measurable impact.
• Act as brand guardian across marketing initiatives, ensuring strategic alignment and creative consistency.

Requirements

• 8–10 years of experience in brand marketing, integrated marketing, or strategic communications.
• Proven ability to lead brand strategy and integrated campaigns from insight to execution.
• Deep understanding of brand positioning, audience segmentation, and storytelling across the funnel.
• Strong track record managing cross-functional workstreams, building consensus, and driving execution across paid, owned, and earned media.
• Skilled at applying AI tools for strategic tasks such as message testing, creative iteration, and synthesizing insights.
• Experience managing a team and helping them grow.

Culture & Benefits

• Work as part of hirify.global’s team, with access to our resources, culture, and growth opportunities.
• Opportunity to transition to employment with hirify.global depending on business needs and other requirements, once the hub is established.
• The company is committed to conducting an individualized assessment for criminal background checks.

Hiring process

• A criminal background check may be required once a conditional job offer is made.