Head of CRM

TL;DR

Head of CRM: Leading and executing CRM strategy for lifecycle, partnership, and product initiatives across multiple channels with an accent on driving continuous improvement of business and channel-specific KPIs. Focus on implementing automation, personalization, advanced segmentation, and A/B testing to optimize campaign performance and enhance user experiences.

Location: This is an office-based role located in Hammersmith, London, UK. Expectation to be in the office at least four days a week, with flexible working hours and work from home allowed when needed.

Company

hirify.global is a profitable, fast-growing scale-up high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East.

What you will do

• Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives across email, push, and in-app channels.
• Drive continuous improvement of business and channel-specific KPIs (conversions, churn) with a clear optimization roadmap.
• Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs.
• Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.

Requirements

• 5+ years of hands-on experience in CRM campaign management.
• Extensive experience with customer engagement and marketing automation platforms (e.g., Braze, Iterable).
• Proven expertise in A/B and multivariate testing, including experiment design and execution.
• Strong data-driven mindset with the ability to independently pull and analyze metrics.
• Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.

Culture & Benefits

• Competitive salary and equity package.
• Private Medical, Dental, Life, and critical illness insurance.
• Monthly credit for hirify.global journeys and lunch allowance.
• Cycle to work scheme and professional development subsidies.
• Best-in-class equipment.
• Flexible working hours with an in-person office culture.