Lead Creative Strategist

TL;DR

Lead Creative Strategist: Driving creative performance across paid UA channels, specifically on Meta, with an accent on translating performance data into creative insights and defining testing frameworks. Focus on raising the bar on analysis, concept, and craft to ensure measurable business impact for app user acquisition.

Location: Flexible office + home working in Vilnius, Lithuania, with the possibility to work abroad for up to 2 months a year.

Salary: €5,000–€6,400 gross per month

Company

Flo is the world’s #1 health & fitness app, backed by a $200M investment, on a mission to build a better future for female health.

What you will do

• Own Meta (app) creative strategy and performance from insight to scale.
• Translate performance data (CTR, CVR, ROAS, CAC, engagement) into clear creative insights and hypotheses.
• Lead, coach, and develop a small team of channel-specific Creative Strategists.
• Partner with Paid UA, Growth, Product, and Brand teams to align creative strategy with business goals.
• Write and review high-quality creative briefs for internal and external partners.
• Identify creative trends and opportunities, ensuring learnings are documented and shared.

Requirements

• 5+ years in performance marketing, creative strategy, or growth roles.
• Proven experience owning creative performance at scale.
• Demonstrated ability to lead and develop other strategists or marketers.
• Strong analytical skills — confident turning data into insight, direction, and action.
• Excellent communication and briefing skills, with the ability to influence cross-functional stakeholders.
• Experience working with creative production teams (writers, designers, motion, video).
• Fluency in English and comfort crafting ideas for a global (especially US) audience.
• Proficiency with Jira, Confluence, Google Workspace (or equivalent).

Nice to have

• Experience managing creative resources or prioritising across multiple channels.
• Exposure to other paid social platforms (TikTok, YouTube, Snap, etc.).
• Familiarity with budget considerations and creative ROI optimisation.
• Experience using or experimenting with AI-assisted creative workflows.

Culture & Benefits

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• Flexible office + home working, up to 2 months a year working abroad.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus more health, pension and wellbeing perks.