Manager, Global Integrated Marketing (Ecommerce)

TL;DR

Manager, Global Integrated Marketing (Ecommerce): Driving the development and execution of strategic Go To Market plans for Calvin Klein, with a focus on unified global messaging across eCommerce and media. Focus on cohesive channel communications and go-to-market strategies, ensuring channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media.

Location: New York, United States

Salary: $101,300 - $137,000

Company

We are brand builders who focus our passion and creativity to build Calvin Klein and hirify.global into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector.

What you will do

• Support the development of cohesive full-funnel marketing plans seasonally, focusing on how brand creative and messaging comes to life across global and regional digital channels.
• Own the global e-commerce calendar, working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience
• Partner closely with Marketing Operations and Creative teams to ensure channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media
• Support the development of seasonal media plans– including global/regional planning and reviews, reporting and share-outs with cross-functional teams.
• Support business and marketing analytics for all initiatives, challenging partnering teams to deliver against key KPIs

Requirements

• 5-6 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans.
• Bachelor’s Degree Required
• Demonstrated ability to work cross functionally in a global capacity
• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Experience with ecommerce, paid media, and how brand stories come to life on digital channels

Culture & Benefits

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Receive support for continued education including tuition reimbursement.