Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Develops and executes multi-channel marketing campaigns to increase customer engagement, loyalty, and lifetime value with an accent on data-driven lifecycle campaigns and customer advocacy programs. Focus on customer communications, webinar coordination, and partnering with sales, product management, and customer success teams for a consistent customer experience.

Location: Must be based in Fairfax, VA

Company

hirify.global is a forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for its customers.

What you will do

• Develop and implement customer marketing plans aligned with business goals and the customer lifecycle.
• Build new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell.
• Manage customer engagement and advocacy through programs like referrals, testimonials, case studies, and customer advisory boards.
• Develop customer-focused content and ensure sales and customer success teams have access to relevant materials.
• Coordinate the promotion of regular webinars and in-person events.
• Analyze customer data and campaign performance using CRM and marketing automation tools, and conduct customer satisfaction surveys.

Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS.
• Demonstrated success in campaigns driving customer engagement and advocacy.
• Strong communication, interpersonal, and analytical skills.
• Expertise with marketing automation and CRM systems, including HubSpot.
• Strong project management skills with careful attention to detail, with the ability to manage multiple projects and campaigns simultaneously.

Nice to have

• Experience at a start up is a plus.

Culture & Benefits

• Opportunity to join a fast-growing, innovative tech company with startup energy.
• Chance to make a meaningful impact from day one.
• Ability to drive positive change in fitness, children’s education, and other membership-based industries.
• A competitive salary, bonus program, and benefits, commensurate with your experience.
• Health insurance, 401k, paid time off, and sick leave.

Hiring process

• Initial conversation with our HR team.
• A virtual interview with your potential manager.
• A final on-site interview with a case study presentation.