Campaign Operations Specialist

TL;DR

Campaign Operations Specialist (Marketing): Supports and executes integrated campaigns across the funnel, collaborating with various marketing teams to generate new leads and move prospects through each stage of their journey. Focus on leveraging data-driven insights and marketing automation tools to build personalized and effective marketing campaigns.

Location: Remote - Canada

Company

hirify.global is a leader in password and identity management, making it easier to log into life and work.

What you will do

• Set up, manage, and monitor ongoing campaigns within Marketo, including audience segmentation, email creation, and data management.
• Analyze ad-hoc and ongoing campaign performance and provide actionable insights to optimize marketing campaigns.
• Work with cross-functional teams to coordinate and execute the end-to-end process of webinar set-up to drive engagement.
• Monitor and report on key performance indicators (KPIs) related to email performance.

Requirements

• Experience in working in marketing operations, marketing automation, growth marketing, or lifecycle marketing.
• Hands-on experience with MarTech tools like Maketo and Pendo is preferred.
• Understanding of CRM best practices, principles, strategies, and standard methodologies.
• Strong analytical skills, proficient in data analysis and reporting.
• Strong communication and collaborative skills.
• Excellent project management skills, with an ability to prioritize and multitask in a rapidly changing environment.

Nice to have

• Familiarity with HTML/CSS and basic web development concepts is a plus.

Culture & Benefits

• Remote-first culture.
• Flexible Paid Time Off policies.
• Continuous learning and development opportunities.
• Peer-to-peer recognition.
• Remote work stipend to support your home office needs.