Product Marketing Manager (B2B SaaS)

TL;DR

Product Marketing Manager (B2B SaaS): Leading product positioning and go-to-market activities for a corporate travel solution with an accent on driving adoption through clear value communication to corporate customers. Focus on conducting market research, defining buyer personas, developing product narrative, and coordinating GTM strategies for new features.

Location: This role will be required to work from our Cambridge, MA office at least 3 days per week.

Salary: $150,000–$170,000.00 (Massachusetts based role), not inclusive of annual bonus and recurring RSU grants.

Company

hirify.global, part of Booking Holdings, is a leading travel search engine that helps people find flights, stays, rental cars, and vacation packages, and is transforming business travel with hirify.global for Business.

What you will do

• Conduct market research and gather feedback to represent customer needs to internal teams.
• Identify buyer personas, pain points, and use cases; recommend new features and enhancements.
• Develop product narrative and messaging to explain K4B’s value in the corporate travel market.
• Lead go-to-market strategy for new features and product offerings, coordinating with cross-functional teams.
• Partner with Brand Marketing, Sales, and Communications on external positioning and campaigns.
• Support external marketing efforts including public website, blog posts, and events, and create sales enablement materials.

Requirements

• Specific experience in developing clear product positioning and go-to-market strategies for B2B SaaS products.
• Proven ability to conduct market research and competitive analysis.
• Experience collaborating with cross-functional teams (Product, Engineering, Marketing, Commercial) across time zones.
• Personal experience as a traveler, offering firsthand insight into user challenges during trip planning.
• BS degree or equivalent experience required, background in Marketing, Business or Communications strongly preferred.
• Experience in the travel and hospitality industry is strongly preferred.

Culture & Benefits

• Ability to work from almost anywhere for up to 20 days per year.
• Focus on mental health and well-being with company-paid therapy sessions and a HeadSpace subscription.
• Company-wide week off annually, no meeting Fridays, and generous paid vacation + birthday time off.
• Paid parental leave and volunteer time.
• Focus on career growth with Development Dollars, leadership development, and e-learnings.
• Travel discounts, Employee Resource Groups, competitive retirement and health plans, and free lunch 2 days per week.