Vice President, Product Marketing

TL;DR

Vice President, Product Marketing: Crafting global market strategy and driving adoption for a digital advertising platform with an accent on Go-To-Market strategy, product positioning, and team leadership. Focus on orchestrating end-to-end launch plans, driving sales enablement, and synthesizing market insights for product and sales.

Location: New York City, NY, Los Angeles, CA, Boston, MA. Hybrid schedule required (Monday/Friday remote, Tuesday/Wednesday/Thursday in-office).

Salary: $220,000–$250,000 (New York, Los Angeles), $210,000–$240,000 (Boston), in addition to an annual variable bonus and company equity.

Company

hirify.global is the world's largest independent sell-side advertising platform, enabling publishers to monetize content across various screens and formats.

What you will do

• Own Go-To-Market (GTM) strategy and execution, including launch plans, positioning, and differentiation.
• Partner with Product Management, Revenue, and Marketing to align on messaging, value propositions, and commercialization.
• Lead, inspire, and develop a team of 10+ product marketers, fostering a culture of collaboration and innovation.
• Drive an effective sales enablement engine by creating high-impact assets and measuring their impact on pipeline and revenue.
• Generate competitive, market, and client insights to inform product, sales, and marketing strategies.
• Serve as a thought leader and spokesperson with analysts, media, and at industry and company events.

Requirements

• 12+ years of B2B product marketing experience driving launches and commercialization for complex, multi-product platforms, ideally in enterprise technology.
• Proven team leadership skills, with experience building and focusing high-performing, geographically distributed PMM teams.
• Ability to build executive consensus on strategy and priorities with high-performing stakeholders across the business.
• Technical fluency, comfortable diving into product and data details and collaborating closely with technical stakeholders.
• Executive presence and clear, persuasive written and verbal communication across digital and live formats.
• History of building scalable content programs and tooling that increase sales effectiveness.
• A customer-obsessed, market-driven mindset, anticipating market shifts and translating insights into actionable strategies.

Nice to have

• Ad tech/programmatic expertise.
• Analyst/media experience.

Culture & Benefits

• Comprehensive Healthcare Coverage from Day One.
• Generous Time Off, Holiday Breaks, and Quarterly Wellness Days.
• Equity and Employee Stock Purchase Plan, 401k Retirement Savings Plan with Employer Match.
• Family-Focused Benefits, Parental Leave, Disability, and Life Insurance.
• Cell Phone Subsidy and Fitness and Wellness Reimbursement.
• Hybrid schedule includes two days remote (Monday, Friday) and three days on-site (Tuesday, Wednesday, Thursday) with catered lunches, beverages, and snacks in offices.
• Commitment to employee growth, collaboration, inclusion, and innovation.
• Community Service, Company-Matched Charitable Contributions, Wellness Coach, and Mental Health Support.