Marketing Manager (Media)

TL;DR

Marketing Manager (Media): Driving and optimizing unified media strategies across diverse offline and digital channels with an accent on programmatic buying, ad tech, and cross-channel planning. Focus on leveraging DSP expertise for inventory quality, audience targeting, and continuous performance improvement through testing.

Location: Hybrid, based at the New York City headquarters, USA

Salary: $139,900–$171,850 USD

Company

Peloton is a product company founded in 2012 and headquartered in New York City, providing members with expert instruction and world-class content for workout experiences, integrating innovative hardware and distinctive software.

What you will do

• Manage full-funnel media planning for a diverse portfolio, including Linear TV, OTT/CTV, Display, Audio, Affiliates, and OOH.
• Oversee budget allocation, pacing, and partner with creative teams and agencies to optimize assets for channel nuances.
• Own and drive the programmatic roadmap, focusing on strategy across OTT/CTV/Video and Display leveraging DSP expertise.
• Execute testing roadmaps (A/B, incrementality) to continuously improve media performance.
• Partner with Marketing Analytics to assess holistic media impact utilizing various measurement methodologies.
• Serve as a primary day-to-day contact for external media agencies and manage relationships with publishers and ad-tech vendors.

Requirements

• 4+ years of media experience, with a balanced background in both Digital and Offline channels.
• Proven experience managing traditional channels (Linear TV, OOH, Affiliates, Audio).
• Extensive experience using DSPs (TheTradeDesk, DV360, Amazon) with a specific track record of success in CTV/OTT and Digital Video.
• Deep understanding of the AdTech landscape (Viewability, Brand Safety, DSPs, Ad Servers) and measurement methodologies (MMM, Incrementality).
• Strong project management skills with the ability to drive cross-functional alignment in a fast-paced environment.
• Experience managing media in North America is required.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• Generous paid time off policy, short-term and long-term disability, and access to mental health services.
• 401k, tuition reimbursement, student loan paydown plans, and Employee Stock Purchase Plan.
• Fertility and adoption support and up to 18 weeks of paid parental leave, along with child care and family care discounts.
• Free access to the Peloton Digital App, apparel and product discounts, commuter benefits, and pet insurance.
• Embraces AI to enhance productivity but prohibits its use during the application and interview process.