Growth Marketing Manager (Ecommerce)

TL;DR

Growth Marketing Manager (Ecommerce): Leading the offline growth strategy for two brands across TV, podcasts, and direct mail with an accent on media buying, vendor relationships, and budget management. Focus on optimizing ROI through CPA, CPC, CVR, and LTV tracking while ensuring seamless integration with online and brand marketing efforts.

Location: Hybrid, Sydney Office

Company

hirify.global delivers thousands of meals across Australia, connecting with customers through bold, creative marketing.

What you will do

• Lead the offline growth strategy across TV, Connected TV, Out-of-Home, podcasts, radio, direct mail, and print.
• Steer local acquisition strategy across two household brands with ambitious growth targets.
• Own vendor relationships, negotiating and managing to maximize value within Australia’s media buying landscape.
• Run campaigns end-to-end, from briefing creative to executing large-scale media buys.
• Manage budget and performance, tracking CPA, CPC, CVR, and LTV to ensure ROI.

Requirements

• Experience in offline marketing, a media agency, or related field with deep expertise in developing and executing full-funnel marketing strategies.
• Strong knowledge of the Australian media landscape and proven experience across ATL channels.
• Fluent in numbers, from CPA to LTV, with confidence in using Excel/Sheets to optimize campaigns.
• A strategic thinker with analytical skills to turn data into insights and insights into growth.
• A project management pro who keeps multiple campaigns moving without dropping the ball.

Nice to have

• Experience scaling a D2C or subscription-based brand.
• Familiarity with BI tools (Tableau, Looker, etc.) to supercharge reporting.
• Exposure to FMCG, Retail or E-commerce environments.

Culture & Benefits

• Discounted hirify.global boxes delivered to your door.
• An extra 6 days of annual leave every year.
• 5 paid training days each year.
• Autonomy, accountability, and getting things done without formal hurdles.
• 24/7 support through Sonder, a generous parental leave scheme and corporate discounts on health insurance.
• Flat hierarchies, great energy, and 50+ nationalities working together.