Marketing & Demand Generation Specialist

TL;DR

Marketing & Demand Generation Specialist: Planning and executing world-class customer engagement and demand generation programs with an accent on online B2B campaigns using Marketing Cloud Account Engagement (Pardot) and Salesforce. Focus on managing lead nurturing workflows, optimising campaign performance, and ensuring compliance with privacy regulations within the gaming sector.

Location: Hybrid (North Ryde, NSW, Australia). Candidates must be authorized to work in Australia on a full-time basis without the need for current or future visa sponsorship.

Company

hirify.global is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games.

What you will do

• Plan and build a customer contact programme in conjunction with existing sales processes.
• Complete segmented campaigns to promote new gaming products and solutions to Hotels and Clubs across Australia.
• Manage lead nurturing workflows and automated programs in MCAE/Salesforce.
• Segment and maintain email lists for accurate targeting and personalisation.
• Analyse campaign performance, optimise based on key metrics, and ensure compliance with privacy regulations.
• Support pre- and post-event email communications for major gaming expos and seminars.

Requirements

• Proven experience in B2B email marketing, ideally within gaming, hospitality, or technology sectors.
• Demonstrated ability in crafting and implementing a contact strategy with key collaborator management.
• Proficiency with Marketing Cloud Account Engagement (MCAE/Pardot) or equivalent (i.e., Marketo) and Salesforce.
• Solid knowledge of lead lifecycle and approaches to demand generation.
• Excellent writing and editing skills, with strong attention to detail and brand tone.
• Candidates must be authorized to work in Australia without visa sponsorship.

Culture & Benefits

• Work for a world leader in gaming entertainment and technology.
• Robust benefits package and global career opportunities.
• Commitment to responsible gameplay, company governance, employee wellbeing, and sustainability.
• Diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
• Aim to create an environment where individual differences are valued, and all employees can realise their potential.