Community Specialist

TL;DR

Community Specialist (Marketing): Responsible for managing social communities, identifying emerging trends and consumer behaviours for a market-leading global CPG business with an accent on shaping meaningful conversations. Focus on driving audience engagement, managing owned channels, and providing regular insights on competitor activities and consumer sentiment.

Location: Hybrid in Sydney, Australia

Company

hirify.global is the Global Content Production Company, partnering with top brands to deliver engaging content across all channels.

What you will do

• Monitor cultural trends and social conversations within your category.
• Manage brands' owned channels, including content posting and community moderation.
• Conduct qualitative analysis of social media conversations and track community metrics.
• Champion user-generated content and collaborate with the Content & Social Lead.
• Manage brand reputation within online communities, addressing customer inquiries.
• Inform content and campaign strategies based on cultural and community insights.

Requirements

• Proven experience directly managing online communities for brands.
• Proficiency in social listening tools, with experience using Sprinklr or Meltwater preferred.
• Demonstrable ability to create engaging written content for social media.
• Experience interacting with customers and resolving issues professionally.
• Understanding of cultural nuances within the CPG category.

Culture & Benefits

• Hands-on environment with a shared drive to make great things happen.
• Authentic communication builds trust for collaboration and growth.
• Passion and pride push beyond "good enough" in our craft.
• Supportive and inclusive environment where everyone feels valued.
• Curiosity keeps us hungry to experiment and learn.