Senior Growth Marketing Manager (Digital Health)

TL;DR

Senior Growth Marketing Manager (Digital Health): Designing, executing, and optimizing multi-channel growth campaigns for digital health products with an accent on driving measurable user acquisition and engagement. Focus on defining performance marketing strategies, optimizing campaigns across various digital platforms, and leading SEO/ASO initiatives.

Location: Hybrid in Berlin, Germany

Company

hirify.global is a leading global hearing care provider focused on developing innovative solutions to improve hearing health and human connection.

What you will do

• Define and own performance marketing strategies, including channel mix, media planning, forecasting, and budget optimization.
• Plan, launch, and continuously optimize campaigns across Display, Native Ads, Meta, Google, TikTok, and LinkedIn.
• Drive conversion rate optimization through ad copy testing, landing page optimization, and funnel analysis.
• Lead SEO and ASO strategy and execution in close collaboration with marketing, medical affairs, product, and development teams.
• Monitor, analyze, and present campaign performance, insights, and recommendations to stakeholders.
• Act as an internal digital media expert, staying on top of industry trends, tools, and best practices.

Requirements

• 5+ years of hands-on experience in performance or growth marketing.
• Strong expertise across digital marketing channels and platforms, including paid media, SEO, and ASO.
• Solid analytical skills with experience in conversion tracking, reporting, and performance optimization.
• Comfortable working in fast-paced, test-and-learn environments with an experimentation mindset.
• Very good German and English skills (both written and spoken).

Nice to have

• Master’s or MBA preferred.
• Experience in performance marketing for regulated industries (e.g., medical devices, digital health, or pharmaceutical marketing).

Culture & Benefits

• Flexible hybrid working model.
• Wide range of training opportunities for professional and personal development.
• Exceptional growth opportunities with individual development plans.
• Inclusive culture committed to building an environment for work-life balance.
• Dedicated to equal treatment regardless of a candidate’s background.