User Acquisition Manager (EdTech)

TL;DR

User Acquisition Manager (EdTech): Scaling advertising for subscription-based products on Meta Web funnel with a focus on performance marketing. Focus on prioritizing, structuring, and scaling new user acquisition channels like Meta App, Applovin Web, Google App/Web, and TikTok, and making data-driven decisions to achieve key performance indicators (KPIs) and business goals.

Company

hirify.global is a leading EdTech app for children aged 2–7, focused on making screen time smart and educational.

What you will do

• Scale advertising for subscription-based products on Meta Web funnel with a focus on performance marketing.
• Prioritize, structure, implement, and scale new user acquisition channels (Meta App, Applovin Web, Google App/Web, TikTok) for our subscription-based mobile application.
• Lead and manage intra-company efforts required to develop UA channels, ensuring seamless collaboration and effective workflows with other domains.
• Build and optimize processes aimed at achieving key performance indicators (KPIs) and business goals.
• Make data-driven decisions, analyzing both marketing and product metrics, and leveraging BI tools (e.g., Tableau, AppsFlyer, Meta Business Manager) for reporting and insights.

Requirements

• Recent 2+ years experience in UAM role in mobile applications with Meta (Facebook) as the primary channel (40%+ of the marketing budget).
• Proven success in a UAM-role for a subscription-based mobile applications with the “new UA-channels” will be a strong plus.
• 3+ years of overall professional experience in User Acquisition and performance marketing.
• Proven track record of managing budgets exceeding $1,000,000 per month.
• Deep understanding of performance marketing principles and Web2App funnels.
• Upper-Intermediate English or higher.

Culture & Benefits

• An exciting opportunity in the rapidly growing EdTech industry.
• Being part of one of the best teams in mobile performance marketing.
• A strong culture of data-driven decision-making.
• A high degree of autonomy (and responsibility).