Creative Marketing Lead (Paid Social) (Health & Fitness)

TL;DR

Creative Marketing Lead (Paid Social) (Health & Fitness): Design and execute creative strategies for paid social platforms with an accent on scalable performance, data-driven insights, and cross-functional collaboration. Focus on implementing AI-driven systems, optimizing ROAS, and mentoring a team of creative producers.

Location: With possibility to relocate to our hubs in Cyprus, Poland, Spain

Company

hirify.global is a global leader in the Health & Fitness industry with over 220 million installs, dedicated to improving health through nutrition trackers, fitness solutions, and personalized wellness journeys.

What you will do

• Design and execute a long-term creative strategy focused on profit and scalable performance.
• Build a high-volume ideation system to ensure a constant stream of fresh, testable concepts.
• Supervise, guide, and review creative output across video, static, UGC, and hybrid formats.
• Own key creative KPIs including ROAS, CPA, success rate, and profit per creative.
• Lead and grow a team of creative producers, fostering a culture of ownership, experimentation, and performance.

Requirements

• 3+ years in a creative leadership or production role within a performance marketing environment.
• Strong background in ideating creatives for Meta, TikTok, and other performance platforms.
• Proven success in developing concepts that directly impacted user acquisition and ROI.
• Experience with UGC-style content, motion graphics, and performance-first storytelling.
• Analytical mindset and ability to read raw performance data and extract creative insights.
• Advanced English.

Nice to have

• Passion for health, fitness, and wellness tech.
• Familiarity with mobile apps, subscription products, or consumer tech.
• Experience integrating AI into creative workflows.

Culture & Benefits

• Joining a team where your impact on global health and wellness is felt daily.
• Strive to be proactive wellness partners for users while continually evolving.
• Working with a diverse team of over 700+ passionate professionals with a presence across 5 hubs.