Paid Social Media Specialist (Marketing)

TL;DR

Paid Social Media Specialist (Marketing): Drive measurable impact for hirify.global Influence customers through high-performance paid social campaigns, including planning, launching, optimizing, and reporting across key social platforms. Focus on actionable insights and optimizations that improve efficiency and outcomes to ensure campaigns meet client expectations and business goals.

Location: Boston, MA. #LI-Hybrid

Salary: $75,000- $90,000 OTE

Company

hirify.global is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide.

What you will do

• Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
• Monitor performance and pacing, making proactive adjustments to hit KPIs.
• Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.
• Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations.
• Provide guidance on paid content best practices and educate internal teams on what drives performance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience).
• 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
• Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment.
• Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.).
• Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.).
• Meticulous attention to detail, especially in trafficking, QA, and live asset management.

Nice to have

• Experience with creator-led paid content.

Culture & Benefits

• Committed to fostering a culture rooted in an inclusion-first mindset at every level of the company.
• Embracing the importance of hiring and building teams for culture add rather than culture fit.
• Openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
• Committed to creating a diverse environment and are proud to be an equal opportunity employer.