Crm Executive (Igaming)

TL;DR

CRM Executive (Igaming): Executing CRM strategies to improve customer retention and value in Germany, Austria, and Luxembourg, with an accent on optimising automated lifecycle flows and main slots loyalty programmes. Focus on large seasonal campaigns and collaboration with internal stakeholders to enhance CRM campaign effectiveness.

Location: Germany, Austria, Luxembourg

Company

hirify.global is part of Super Group, a NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

What you will do

• Execute and own slots and lifecycle CRM campaigns in Germany, Austria, and Luxembourg.
• Manage and optimize the automated lifecycle flow, ensuring regular testing and reporting to maximize KPIs.
• Own and execute large seasonal campaigns used in both acquisition and retention channels.
• Manage content creation with the help of the creative department.
• Ensure the hirify.global websites are up to date and optimized, particularly the app and mobile site.
• Conduct competitor analysis to better understand market positioning.

Requirements

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
• Fluency in English and German (both verbal and written)

Nice to have

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.)

Culture & Benefits

• Comprehensive learning and development programmes for skill expansion and career advancement.
• Regular, constructive feedback through an innovative Performance Tool.
• Employee Assistance Programme offering a variety of benefits for you and your family.
• Health Insurance.