Crm Executive (Igaming)

TL;DR

CRM Executive (iGaming): Executing CRM strategy to improve customer retention and value across Germany, Austria, and Luxembourg with an accent on automating lifecycle flows and optimizing loyalty programs. Focus on utilising technology and data for campaign effectiveness and managing various communication tools like email, SMS, and in-app messaging.

Location: Düsseldorf, Germany. Focusing on the German, Austrian, and Luxembourg markets.

Company

hirify.global, part of Super Group, is a NYSE-listed digital gaming company striving to be a global leader in online sports betting and casino.

What you will do

• Execute slots and lifecycle CRM campaigns in Germany, Austria, and Luxembourg.
• Manage and optimize automated lifecycle flows for onboarding, active, and reactivation campaigns.
• Oversee main slots loyalty programs (Prize Wheel and Weekly Rewards Club) for retention and player value.
• Execute large seasonal campaigns for acquisition and retention, and ad-hoc campaigns for new game releases.
• Manage communication tools (email, SMS, push, in-app messaging) and content creation.
• Ensure hirify.global websites, app, and mobile site are up to date and optimized, and conduct competitor analysis.

Requirements

• Strong verbal and written communication skills and ability to work in cross-functional teams.
• Experience managing multiple projects simultaneously, with high attention to detail.
• Ability to adapt quickly to changing environments and priorities.
• Fluency in English and German (both verbal and written) required.
• Strong numerical, analytical, and project management skills.
• Passion for CRM and data insights.

Nice to have

• In-depth knowledge of sports betting markets and online gaming/casino industry experience.
• Familiarity with gambling regulations and compliance.
• Experience in developing customer retention strategies and with slots product.
• Knowledge of content management systems, slots game types, Excel, and Salesforce Marketing Cloud.

Culture & Benefits

• Comprehensive learning and development programs for career advancement.
• Innovative Performance Tool for regular, constructive feedback.
• Employee Assistance Programme for employees and their families.
• Health Insurance.
• Supportive, inclusive, and empowering environment with diverse teams.