Lead User Acquisition Manager (Facebook Ads)

TL;DR

Lead User Acquisition Manager (Facebook Ads): Leading strategic direction and execution of UA campaigns for new EdTech products with an accent on building and managing high-performing acquisition teams and optimizing processes. Focus on achieving positive ROI/ROAS with large advertising budgets and collaborating with cross-functional teams.

Location: Remote or hybrid from Cyprus or Poland.

Company

hirify.global is a company focused on developing innovative EdTech products.

What you will do

• Lead strategic direction and execution of User Acquisition campaigns for EdTech products.
• Build, mentor, and scale high-performing UA teams, including hiring and goal setting.
• Optimize UA processes from campaign setup and creative testing to reporting and optimization.
• Manage large advertising budgets (1kk+ per month) with a focus on subscription-based mobile or web products.
• Collaborate closely with Product, Creative, Data, and Finance teams.

Requirements

• 5+ years of experience in user acquisition with Facebook Ads, including at least 2 years in a leadership or team lead role.
• Proven ability to manage large advertising budgets and achieve positive ROI/ROAS for subscription products.
• Strong ability to build, mentor, and scale UA teams.
• Experience in establishing clear UA processes.
• Advanced analytical thinking and data-driven decision-making.
• Proficiency in attribution, analytics, and engagement tools (Appsflyer, Ads Manager, Google Analytics, Looker).
• English: B2+ proficiency (spoken and written).

Culture & Benefits

• Impactful work in an innovative EdTech environment.
• Flexible paid time off (21 days annual leave + 10 bank holidays).
• Access to AI solutions (GPT Chat bot/Chat GPT subscription).
• Health Insurance package offered for hybrid mode (Cyprus, Poland).
• Collaborative culture with passionate professionals.