Senior User Acquisition Manager (B2C Wellness Product)

TL;DR

Senior User Acquisition Manager (B2C Wellness Product): Drive product growth by managing paid acquisition channels and optimizing marketing budgets for a personal self-care assistant powered by AI. Focus on data-driven decision making, campaign optimization, and collaboration with marketing and product teams to scale user acquisition efficiently.

Location: Hybrid with offices in Warsaw, Kyiv, or Lviv, or full remote

Company

hirify.global is a venture builder creating international IT companies across various niches including EdTech and marketplaces, with a strong team of 1,000+ professionals and a portfolio of successful B2C businesses.

What you will do

• Manage paid acquisition channels to acquire new users and meet business metrics such as CAC, ROAS, and ROI.
• Optimize advertising budgets and campaigns to improve unit economics.
• Analyze performance data to generate insights and prioritize hypotheses for testing.
• Monitor advertising platform changes and test new tools to enhance efficiency.
• Collaborate with marketing, creative, analytics, and product teams to improve results.
• Make data-driven decisions and take ownership of user acquisition outcomes.

Requirements

• Location: Hybrid work with offices in Warsaw, Kyiv, or Lviv, or full remote.
• 2+ years of experience in performance marketing with paid channels like Meta Ads and TikTok Ads.
• Proven experience managing advertising budgets of $300k+ monthly.
• Strong analytical skills and ability to work with tools like Tableau or Amplitude.
• English level: Upper-Intermediate+.
• Ability to take ownership and work proactively in a fast-paced environment.

Nice to have

• Experience with subscription-based business models and lifestyle or content-heavy businesses.
• Experience launching new directions and scaling audiences.
• Familiarity with additional channels such as Applovin, Snapchat, Pinterest.
• Experience mentoring or managing a team.

Culture & Benefits

• Competitive, market-aligned compensation.
• Strong, experienced, and motivated team.
• Unlimited professional growth and networking opportunities.
• Asymmetric career growth opportunities.
• Hybrid work format with offices in Kyiv, Lviv, or Warsaw, or full remote.
• Corporate benefits including meals, gym, and medical insurance.