Creative Director (AI)

TL;DR

Creative Director (AI): Defining and leading the visual identity and brand experience for LTX, an open-source generative video model, with an accent on translating complex AI technology into inspiring creative expression. Focus on establishing a cohesive brand identity across product, brand, and storytelling touchpoints, and driving visual excellence for next-generation content creation technology.

Location: Must be based in New York City or open to relocating to New York City

Company

hirify.global is an AI-first company creating next-generation content creation technology, known for its LTX-2 generative video model and consumer creativity products like Facetune.

What you will do

• Define and lead the creative direction and visual language for LTX across all touchpoints.
• Establish and evolve a cohesive brand identity that reflects innovation and creative freedom.
• Partner with product, research, and engineering teams to explore new design capabilities within the LTX-2 model.
• Stay hands-on by designing, prototyping, and iterating on visuals showcasing LTX's creative potential.
• Build, mentor, and inspire a multidisciplinary creative team, setting standards for visual excellence.
• Collaborate with company leadership to align the creative vision with product strategy and brand growth.

Requirements

• 8+ years of experience shaping visual identity and creative direction for digital brands or products.
• Deep fluency in design with impeccable taste and mastery of visual fundamentals.
• Ability to think systemically, building and evolving brand guidelines and design systems.
• Technical fluency and curiosity about the intersection of design, technology, and storytelling, especially with AI and generative design.
• Proficiency in Figma, Adobe Creative Suite, and modern AI and 3D design tools.
• Must be based in New York City or open to relocating to New York City.

Culture & Benefits

• Opportunity to shape the creative identity of an ambitious AI company.
• Collaborate with visionary minds across design, research, and technology.
• Contribute to LTX-2 and future-generation creative models.
• Private Medical Insurance (Optical & Dental cover) including loved ones.
• £3,000p/a Transport Allowance and £750p/a for Wellbeing & Professional Development.
• Free on-site breakfast, lunches, coffee, and snacks at the Central London office.
• Hybrid & Flexible working with enhanced Parental Leave and Pension Contributions (7%).