Senior Product Marketing Manager (Gaming)

TL;DR

Senior Product Marketing Manager (Gaming): Building and optimizing marketing strategies for new and live games with an accent on brand identity, consumer insights, and cross-functional collaboration. Focus on devising comprehensive brand strategies, executing marketing programs, and managing key relationships to achieve business goals.

Location: On-site in Vancouver, Canada

Salary: $103,040–$128,800 a year

Company

hirify.global is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.

What you will do

• Identify marketing opportunities and tasks to achieve business goals for new and live titles.
• Devise brand strategy, including brand identity, positioning, and key messaging.
• Build and lead marketing initiatives and campaign strategies based on game content plans and consumer insights.
• Execute marketing programs to drive organic traffic through PR and partnerships.
• Collaborate with cross-functional teams (game studios, ASO, Growth) to ensure consistent execution and strategy alignment.
• Build and manage relationships with Game Development, Licensing partners, and external vendors.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in brand marketing, preferably in the gaming industry.
• Strategic thinking with a track record of achieving results.
• Proficiency in budget management and financial analysis.
• Strong cross-functional collaboration and project leadership skills.
• Excellent communication and presentation skills.
• Ability to work full-time, on-site, 5 days a week at the Downtown Vancouver studio.

Culture & Benefits

• Extended health coverage (health, dental, life, disability, mental health, vision) effective day one.
• DEIB benefits including gender-affirming care and fertility care.
• Flexible Spending Accounts, including RRSP/TFSA, Health Spending, and Personal Spending.
• RRSP matching program after 90 days.
• Paid parental leave, flexible PTO, volunteering time off, sick leave, and holiday closures.
• Employee and Family Assistance Program, and Telus Virtual Health.
• Learning and growth support through lunch & learns and an education stipend.
• Pay transparency and clear career maps for professional development.
• Cool office spaces in Vancouver, Montreal, Charlottetown, Los Angeles, San Francisco, and Seoul.
• Dedicated paid day off annually for volunteering.