Dir, Product Marketing (Public Relations)

TL;DR

Director, Product Marketing (Public Relations): Overseeing the go-to-market strategy for public relations products, driving product adoption, market penetration, and revenue growth with an accent on crafting compelling messages and differentiating products. Focus on identifying target markets, leading product launches, and collaborating with cross-functional teams to ensure product line success.

Location: Hybrid, requiring work from one of the offices in Chicago, IL, USA; El Segundo, CA, USA; or Toronto, Canada on Tuesday, Wednesday, and Thursday. Monday and Friday offer work-from-home flexibility.

Salary: $130,000 - $140,000 USD in Chicago and El Segundo; $136,000 - $146,000 CAD in Toronto, plus leadership bonus.

Company

hirify.global is a global leader in enterprise webcasting, investor relations content distribution, and press release distribution, helping brands amplify their stories.

What you will do

• Serve as quarterback for the public relations product line, overseeing go-to-market strategy.
• Identify target markets and develop GTM strategies to capture market share and align with business goals.
• Formulate compelling messages and positioning strategies to differentiate products.
• Lead product launches, ensuring cross-functional team alignment for successful rollouts.
• Collaborate with Product and Growth Marketing teams on features, benefits, user acquisition, activation, and retention strategies.

Requirements

• Education: Bachelor's degree in marketing, business administration, or related field (Master’s preferred).
• Experience: Minimum 8 years in product marketing with proven revenue growth, plus 5 years of management experience.
• Experience in product activation, cross-selling/up-selling, and driving product-led growth for B2B SaaS products.
• Intermediate knowledge of Word, Excel, Outlook, PowerPoint, and product/project management software tools.
• Strong analytical skills, critical thinking, and public speaking ability.
• Exceptional interpersonal skills to guide and influence colleagues and cross-functional teams.

Nice to have

• Knowledge of IPO markets, capital markets, and public relations.

Culture & Benefits

• Award-winning technology and service recognized by G2 Report, Stevie Awards, Titan Business Awards, and PRWeek Awards.
• Dedicated to building a diverse, inclusive, and authentic workplace.
• Comprehensive benefit package.

Hiring process

• Qualified candidates will be contacted by an in-house recruitment team for preliminary assessments and/or telephone interviews.