Esports Brand Manager (Esports)

TL;DR

Esports Brand Manager (Esports): Shaping and executing North America's marketing and content strategy for R6 esports ecosystems with an accent on consumer insights, competitive analysis, and content development for social media and broadcast. Focus on building original creative assets, optimizing channel strategies, and fostering collaboration across global and regional teams.

Location: Hybrid in Montreal, Canada

Company

hirify.global is a global leader in gaming, creating original and memorable gaming experiences like Assassin's Creed and Rainbow Six.

What you will do

• Oversee NA marketing & content strategy, including consumer and competitive insights.
• Develop social media and broadcast content strategy and schedules for all esports products.
• Lead the production of diverse creative assets like social media graphics, videos, and trailers.
• Manage marketing and content budgets for assigned projects and initiatives.
• Collaborate with NA esports product managers and partners on broadcast narratives.
• Follow esports industry marketing trends and share key benchmarks to strengthen strategies.

Requirements

• Prior marketing experience in the video game sector or entertainment.
• Deep knowledge of the esports landscape, especially FPS games, ecosystems, and competitions.
• Fluent in English and French.
• Rigorous, tactful, and creative mindset with strong communication skills.
• Demonstrated ability to take ownership and responsibility for projects.
• Experience with MS Suite (Excel, Teams, SharePoint), Miro, Discord, and basic Photoshop skills.

Culture & Benefits

• Embrace a hybrid work model for connection and work-life balance.
• Opportunity to work in a diverse international environment.
• Contribute to a global leader in gaming with a passion for innovation.