Consumer Marketing Manager

TL;DR

Consumer Marketing Manager: Overseeing and executing US consumer-facing traditional, digital, and social media marketing efforts with an accent on developing go-to-market plans, social media strategy, and content curation. Focus on building brand recognition, driving retail sales through omnichannel marketing, and managing a Digital Marketing Specialist.

Location: Hybrid in Lino Lakes, MN, US.

Salary: $110,000–$115,000

Company

hirify.global is a global leader in tabletop games, committed to bringing people together through great games and amazing stories.

What you will do

• Create and manage advertising campaigns for top brands, overseeing 45% of the US marketing budget with a focus on ecommerce.
• Lead post-campaign reporting, highlighting successes and providing optimization recommendations.
• Convey consumer marketing plans to stakeholders (sales, studios, marketing managers) and adapt based on feedback.
• Develop and manage an ongoing social content calendar and collaborate with creative partners for high-quality digital content.
• Drive customer/consumer strategy and creative for key brands, coordinating with global marketing for localization.
• Manage a Digital Marketing Specialist, focusing on online presence and social strategy across influencers, paid, and organic.

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• 5+ years of experience executing digital marketing initiatives with demonstrated success.
• Strong knowledge of digital content best practices and content specifications for platforms like Facebook, Instagram, Twitch, TikTok, Pinterest, and LinkedIn.
• Proven experience in highly impactful digital marketing campaigns and strong skills in planning, developing, and writing marketing content for digital media channels.
• Knowledge of current SEO and PPC principles, strategies, and tactics.
• Experience with tools and analytics for scheduling, publishing, monitoring, and evaluating social media and consumer-facing content.

Culture & Benefits

• 22 Days of PTO Annually & 12 Paid Holidays.
• Medical, Dental, Vision & Life Insurance, Competitive 401K Match.
• Paid Parental Leave & 2 Paid Volunteer Days Off.
• Flexible & Hybrid Schedules.
• Extensive Game Discounts & $250 Annually in Game Bucks.
• Career Growth & Development with Mental Health Programs and Virtual Healthcare Options.