Multi-Platform Social Marketing Lead

TL;DR

Multi-Platform Social Marketing Lead: Developing and executing advanced digital marketing strategies and managing social media presence for clients with an accent on content creation, paid social campaigns, and SEO optimization. Focus on tracking key metrics, A/B testing, and adapting strategies to drive maximum ROI and engagement across various platforms.

Location: Permanent work from home (CST - Nebraska Time Zone)

Company

hirify.global is a company that provides digital marketing services to a variety of clients.

What you will do

• Design and adapt visual assets (graphics, GIFs, videos) for multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and YouTube.
• Plan, publish, and manage daily content (posts, stories, reels) across all social channels, monitoring account health and responding to engagement within 24 hours.
• Write compelling captions, blogs, and micro-copy that reflect brand voice and develop content calendars aligned with promotions and campaigns.
• Strategize, build, and optimize Meta Ads (Facebook & Instagram) for awareness, traffic, lead generation, and remarketing campaigns.
• Analyze performance using platform insights and Google Analytics, A/B-testing creatives, copy, and ad audiences to continuously improve engagement and conversion rates.
• Collaborate with design, SEO, and content teams to ensure a cohesive brand presence, staying up to date on social trends and recommending new tactics.

Requirements

• Proficiency in graphic design tools such as Adobe Photoshop/Illustrator, Canva, or similar.
• Strong writing skills with an ability to craft persuasive, on-brand copy.
• Proven track record running Meta (Facebook & Instagram) ad accounts, including campaign setup, optimization, and reporting.
• Familiarity with social scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and basic SEO principles.
• Excellent organizational skills and the ability to manage multiple campaigns and deadlines simultaneously.
• Data-driven mindset, comfortable analyzing performance metrics and turning insights into action.

Nice to have

• Knowledge in MailChimp and Constant Contact.

Culture & Benefits

• Permanent work from home.
• Independent Contractor arrangement with professional fees at hourly rates.
• HMO coverage for eligible locations.
• Immediate hiring and steady freelance job opportunity.
• Candidates must have their own computer and internet connection.
• Candidates will handle their own benefits and taxes.