Product Marketing Manager (Healthtech)

TL;DR

Product Marketing Manager (Healthtech): Drive product marketing initiatives including voice-of-customer insights, market segmentation, positioning, messaging, launch strategy, and growth initiatives with an accent on SaaS health-tech solutions. Focus on developing compelling value stories, supporting adoption, and expanding into new market segments.

Location: Remote (US)

Salary: $130,000 - $150,000 per year

Company

hirify.global is a startup focused on delivering effective behavioral care through data, measurement, and personalization to support clinicians.

What you will do

• Lead voice-of-customer programs and translate insights into product needs and GTM strategy.
• Drive end-to-end launch planning, positioning, messaging, and sales enablement.
• Manage customer communications and track adoption metrics to optimize messaging.
• Build proof-point repositories and collaborate on quantifying clinical and financial impact.
• Support growth marketing and new market expansion through segmentation and competitive analysis.
• Collaborate cross-functionally to ensure cohesive GTM execution and enablement.

Requirements

• Must be based in the US or able to work remotely within the US.
• 5–7 years of product marketing experience in B2B SaaS or health-tech.
• Experience with GTM strategy, messaging frameworks, persona development, VoC research, and product launches.
• Strong communication and analytical skills with ability to measure PMM KPIs.
• Comfortable working in a fast-paced startup environment with evolving requirements.
• Passion for behavioral health or healthcare innovation.

Nice to have

• Experience in SUD or addiction-treatment markets and behavioral health specialties.
• Familiarity with healthcare procurement, payers, and value-based care models.
• Experience building ROI calculators and customer reference programs.
• Knowledge of product marketing frameworks and competitive intelligence.
• Familiarity with CRM/RevOps tools and metrics.

Culture & Benefits

• Fully remote work environment within the US.
• Competitive base salary with significant equity and 401(k) plan matched to 4%.
• Wide and generous health benefits.
• Flexible PTO plus additional mental health days off as needed.
• Opportunity to shape technology that increases therapy effectiveness.