Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Driving the strategic go-to-market launches of new features and solutions for a workforce management platform with an accent on product positioning, messaging, and C-level stakeholder management. Focus on developing global GTM strategies, translating AI features into clear communications, and understanding market dynamics to accelerate user growth.

Location: A flexible and hybrid setup requiring at least 2 days from the office.

Company

hirify.global is a leading workforce management platform, helping businesses simplify scheduling, optimise staffing, and engage their frontline teams.

What you will do

• Deeply understand customer audiences (C-level executives, HR/Operations) and market dynamics, competitors, and product levers.
• Build and validate value propositions, messaging, and proof points to drive positioning and awareness.
• Develop global go-to-market strategies, defining target segments, positioning, packaging, messaging, and pricing.
• Plan and execute successful product launches in collaboration with Product Management and other stakeholders.
• Translate new features and capabilities into customer-facing communications to increase adoption.
• Own end-to-end product launches, including sales enablement tools and marketing activation.

Requirements

• 3+ years of experience driving a go-to-market strategy in a technology company.
• Proven ability to drive solution positioning and messaging, and experience in creating messaging platforms.
• Data fluent with the ability to identify trends and articulate business results achieved by past marketing initiatives.
• Experience with AI products or features and the ability to turn technical concepts into clear messaging.
• Understanding of the evolving AI landscape and how it influences SaaS buying behaviour and customer expectations.
• Exceptional planning, communications and interpersonal skills with the ability to meet deadlines.
• Gravitas and confidence to deal with C-level internal and external stakeholders.
• Degree in business, marketing, information technology or another related field.

Culture & Benefits

• Truly international team and an open, inclusive, and fun environment.
• Flexible work hours and a hybrid setup with at least 2 days from the office.
• Opportunities to grow, take ownership, and make a real impact.
• Enhanced vacation allowance, gym membership contribution, health insurance and a pension plan.
• On-market pay.

Hiring process

• Fill out a short application and complete psychometric and objective assessments through Alva Labs.
• Culture Interview with the Talent team, followed by a meeting with the hiring manager.
• Complete a Case presentation (in the office).
• Final interview, references, and background checks.