Senior Partner Sales Manager (VAR Channel)

TL;DR

Senior Partner Sales Manager (VAR Channel): Driving partner-led revenue growth and deepening strategic relationships for hirify.global across the DACH region, focusing on business development, enablement, and performance management of Value-Added Resellers. Focus on orchestrating joint go-to-market motions and accelerating co-sell opportunities through all sales cycle stages.

Location: Frankfurt (Flexible) with an ability to travel approximately 60% to partner sites, joint customer meetings, and regional events. The role is focused on the VAR Channel in Germany.

Company

hirify.global empowers organizations worldwide to create the best customer and employee experiences through its AI-powered Experience Orchestration platform.

What you will do

• Develop and execute joint business plans with Value-Added Resellers (VARs), including revenue targets and enablement pathways.
• Drive partner enablement across product, AI use cases, demos, and competitive positioning.
• Orchestrate joint marketing programs and co-selling motions to generate pipeline.
• Lead and accelerate partner-led and co-sell opportunities through all stages of the sales cycle.
• Run structured monthly pipeline reviews and quarterly business reviews (QBRs) with top VARs.

Requirements

• 8+ years of experience in alliances, partner sales, or channel management within enterprise SaaS or cloud platforms.
• Strong understanding of the VAR ecosystem, with proven success in building and scaling partner revenue.
• Demonstrated ability to manage complex, multi-stakeholder partnerships.
• Experience driving co-sell and co-marketing programs that yield measurable pipeline and bookings impact.
• Strong business planning, forecasting, and pipeline management capabilities.
• Professional fluency in German and English is required.

Nice to have

• Experience in CCaaS, CX, AI, or cloud-based customer experience platforms.
• Familiarity with partner methodologies and enterprise sales frameworks (MEDDIC/MEDDICC, Challenger, SPIN).
• Established network across Germany’s ecosystem of VARs, integrators, and strategic technology partners.
• Bachelor’s degree in Business, Technology, or a related field (MBA a plus).

Culture & Benefits

• Competitive compensation package and comprehensive benefits and employee support programs.
• Extensive partner and product training, with continuous learning and professional growth opportunities.
• A collaborative, high-performance culture focused on innovation, customer success, and partner excellence.
• Employees have the independence to make a larger impact on the company and take ownership of their work.