Content Marketing Manager

TL;DR

Content Marketing Manager: Own and scale SEO and organic growth strategy by building a programmatic SEO and AI-powered content engine. Focus on developing high-impact content for scientific and technical audiences with an accent on AI-SEO and data-driven content optimization. Focus on planning, writing, and optimizing content that drives qualified inbound traffic and pipeline growth.

Location: Onsite in Groningen, Netherlands

Company

hirify.global is a product company focused on lab digitization and scientific/technical markets.

What you will do

• Develop and execute SEO and organic growth strategies to increase qualified inbound traffic and pipeline.
• Boost visibility in AI-generated responses through structured content optimization.
• Plan, write, and optimize high-impact content for scientific and technical decision-makers.
• Conduct keyword research and build AI-assisted content roadmaps aligned with business priorities.
• Track and report content performance using GA4, Search Console, and Ahrefs.
• Collaborate with internal stakeholders and external agencies for scalable content production.

Requirements

• Location: Must be onsite in Groningen, Netherlands
• 3–6 years of experience in B2B SaaS content marketing with SEO or growth focus.
• Experience with scientific or technical audiences is a strong plus.
• Proven track record of driving measurable organic traffic and pipeline contribution.
• Strong writing skills to distill complex topics into clear narratives.
• Data-driven mindset with proficiency in GA4, Search Console, Ahrefs, and similar tools.
• English: Fluent