Paid Search Specialist

TL;DR

Paid Search Specialist: Driving global growth by managing and optimizing large-scale Google Search campaigns with an accent on keyword strategy, ad copy, targeting, and bidding. Focus on continuously A/B testing, uncovering actionable insights from campaign data, and expanding into new markets.

Location: Hybrid in Amsterdam (2 days remote, 3 days in-office weekly after 3 months in-office). Digital Nomad program allows remote work 1 week per quarter after 1 year, and 3 weeks per quarter after 2 years.

Company

hirify.global is reshaping how people around the world experience financial freedom through its banking app.

What you will do

• Execute and refine acquisition strategy for paid search, capturing high-intent demand on search engines.
• Optimize keywords, targeting, ad messaging, bidding strategies, and campaign structure, balancing manual and automated optimizations.
• Conduct regular audits to ensure campaign hygiene and traffic quality.
• Continuously A/B test and optimize every part of the funnel, from keywords and ad copy to landing pages.
• Analyze campaign data to uncover actionable insights, monitor performance against core KPIs, and report on results.
• Collaborate with the wider acquisition team to identify and test new opportunities, markets, languages, or search platforms.

Requirements

• Proven experience managing large-scale Google Search campaigns.
• Expertise in keyword strategy, ad copy, targeting, bidding, and campaign structure.
• Proficiency with Smart Bidding and ability to troubleshoot pacing, ROI, and performance gaps.
• Strong analytical skills with experience using Google Ads, Looker, GA4, or similar analytics platforms.
• Hands-on experience in A/B testing, landing page experiments, and AI-driven tools for ad testing, keyword expansion, and reporting automation.
• Fluent in English with excellent communication skills for global team collaboration.

Culture & Benefits

• Great, international colleagues.
• Hybrid setup with 2 days remote and 3 days in-office weekly after initial period.
• Digital Nomad program for remote work flexibility (1-3 weeks per quarter after certain tenure).
• Support for growth with hirify.global Academy and a €1500 annual learning budget.
• Massive discount with Urban Sports Club for wellbeing.
• Covered travel expenses.
• MacBook provided.
• Delicious in-house lunches with vegan and vegetarian options.
• Optional pension plan with monthly contribution from hirify.global.
• Monthly contribution to phone and internet bills.
• Friday drinks and other celebrations.