Associate Product Marketing Manager (Mobile)

TL;DR

Associate Product Marketing Manager (Mobile): Manage strategic marketing plans and campaigns for mobile apps with an accent on cross-regional collaboration and data-driven advertising. Focus on developing and optimizing marketing strategies, campaign execution, and performance analysis for the EMEA region.

Location: London, England, United Kingdom, hybrid work format

Salary: £45,000 - £67,500 per year

Company

The Pokémon Company International manages brand, licensing, marketing, and entertainment properties for Pokémon outside Asia, operating globally with a strong presence in children’s entertainment.

What you will do

• Drive strategic marketing plans for mobile apps across EMEA, US, and Japan, aligning messaging and objectives with cross-functional teams.
• Lead advertising campaigns, manage budgets, and optimize media spend with internal and external partners.
• Analyze product and marketing data to inform strategy and improve campaign effectiveness.
• Support product launches, feature rollouts, and seasonal events with comprehensive marketing plans.
• Collaborate with channel teams to execute marketing programs and maintain best practices in campaign management.

Requirements

• Must have at least 3 years of mobile game product marketing experience in Europe
• Right to work in the United Kingdom or Ireland; visa sponsorship may be available in some cases
• Excellent communication skills and ability to work with diverse cultural teams.
• Strong analytical and strategic thinking skills.
• Proficiency in Microsoft Office tools.
• Willingness to travel domestically and internationally.

Culture & Benefits

• Innovative culture focused on impact and meaningful outcomes.
• Competitive cash-based compensation and comprehensive healthcare coverage.
• Generous paid family leave and employer-paid insurance benefits.
• Hybrid work environment with support for learning and development.
• Company events celebrating the Pokémon spirit.