TL;DR

Product Marketing Manager (iGaming): Leading go-to-market strategies, product positioning, and cross-functional collaboration for online casino products with an accent on player behavior insights and market dynamics. Focus on designing compelling product narratives, lifecycle management, and optimizing player engagement through data-driven marketing campaigns.

Location: Hybrid in the United Kingdom

Company

%hirify_global% is a fast-growing UK online casino brand focused on transparency, entertainment, and customer-first experience since 2018.

What you will do

Own go-to-market strategy for product launches, features, and platform enhancements.
Collaborate cross-functionally with Brand, Product, Engineering, UX/UI, Data, CRM, and Affiliate teams.
Manage product lifecycle from concept through post-launch optimization.
Monitor product performance and translate analytics into actionable insights.
Create compelling product content and support affiliate marketing efforts.
Design CRM automated journeys and retention campaigns using tools like Salesforce and HubSpot.

Requirements

Must have experience in iGaming, online casino, or related digital entertainment sectors.
Proven product marketing expertise in fast-paced consumer environments.
Strong analytical skills with ability to translate data into strategy.
Excellent communication and storytelling abilities.
Fluent English required.
Ability to work in a hybrid setup based in the UK.

Nice to have

Curiosity about player psychology and entertainment culture.
Passion for differentiated product experiences in iGaming.
Commercial mindset with strategic and creative problem-solving skills.

Culture & Benefits

Competitive salary and additional leave including birthday and parental leave.
International health and life insurance coverage.
Wellness incentives and personal growth allowance.
Flexible working environment with remote options.
Supportive, diverse, and collaborative multinational team culture.