Product Marketing Manager (iGaming)

TL;DR

Product Marketing Manager (iGaming): Leading go-to-market strategies, product positioning, and cross-functional collaboration for online casino products with an accent on player behavior insights and market dynamics. Focus on designing compelling product narratives, lifecycle management, and optimizing player engagement through data-driven marketing campaigns.

Location: Hybrid in the United Kingdom

Company

hirify.global is a fast-growing UK online casino brand focused on transparency, entertainment, and customer-first experience since 2018.

What you will do

• Own go-to-market strategy for product launches, features, and platform enhancements.
• Collaborate cross-functionally with Brand, Product, Engineering, UX/UI, Data, CRM, and Affiliate teams.
• Manage product lifecycle from concept through post-launch optimization.
• Monitor product performance and translate analytics into actionable insights.
• Create compelling product content and support affiliate marketing efforts.
• Design CRM automated journeys and retention campaigns using tools like Salesforce and HubSpot.

Requirements

• Must have experience in iGaming, online casino, or related digital entertainment sectors.
• Proven product marketing expertise in fast-paced consumer environments.
• Strong analytical skills with ability to translate data into strategy.
• Excellent communication and storytelling abilities.
• Fluent English required.
• Ability to work in a hybrid setup based in the UK.

Nice to have

• Curiosity about player psychology and entertainment culture.
• Passion for differentiated product experiences in iGaming.
• Commercial mindset with strategic and creative problem-solving skills.

Culture & Benefits

• Competitive salary and additional leave including birthday and parental leave.
• International health and life insurance coverage.
• Wellness incentives and personal growth allowance.
• Flexible working environment with remote options.
• Supportive, diverse, and collaborative multinational team culture.