PR & Influencer Manager

TL;DR

PR & Influencer Manager: Leading PR and influencer marketing strategies to amplify the Candy Crush Saga brand in the US with an accent on earned media, influencer partnerships, and high-impact communication initiatives. Focus on managing multi-channel campaigns, building strong influencer and celebrity relationships, and driving cultural relevance through data-driven insights and creative storytelling.

Location: Onsite in London, United hirify.globaldom

Company

hirify.global is a leading interactive entertainment company known for iconic mobile games including Candy Crush Saga, with over 200 million monthly active users and offices worldwide.

What you will do

• Lead influencer marketing strategy and activations across YouTube, TikTok, and Instagram targeting the US market.
• Manage influencer partnerships, budgets, and contracts in collaboration with agencies and internal teams.
• Execute earned media PR campaigns to drive positive coverage and brand relevancy in the US.
• Build and maintain strong relationships with celebrity talent, influencers, and media.
• Oversee campaign measurement, reporting, and optimization using data-driven insights.
• Collaborate cross-functionally to deliver integrated communications for key launches and events.

Requirements

• Must have proven experience leading US influencer and talent strategies on major social platforms.
• Strong consumer PR background with earned-first campaign execution in entertainment and lifestyle sectors.
• Excellent project management and communication skills.
• Highly organized with ability to manage multiple campaigns end-to-end.
• Deep understanding of US digital, entertainment, and influencer culture.
• English language proficiency at least B2 level.

Culture & Benefits

• Work in a globally recognized gaming company with a playful mission.
• Collaborate with diverse teams across multiple international offices.
• Opportunity to work on iconic brands with large user bases.
• Creative and data-driven work environment.