Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (SaaS): Own end-to-end lifecycle marketing programs to drive customer adoption, expansion, and retention using data-driven segmentation and AI tools with an accent on campaign execution, experimentation, and cross-functional collaboration. Focus on optimizing early-lifecycle activation, improving seat and credit utilization, and maintaining clean lifecycle infrastructure.

Location: Remote, United States

Salary: $128,000 - $160,000 USD

Company

hirify.global is a leading SaaS go-to-market platform providing verified B2B contact data and engagement tools to revenue teams worldwide.

What you will do

• Own execution of lifecycle journeys across email and in-app channels focused on adoption, expansion, and renewal.
• Use product usage and billing data to segment customers and tailor targeted campaigns.
• Optimize onboarding and early adoption journeys to drive long-term retention and expansion.
• Run A/B and multivariate tests to improve campaign performance and seat utilization.
• Define and track KPIs, partnering with RevOps and Marketing Ops for reporting.
• Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing teams.
• Leverage AI tools to enhance campaign ideation, copy generation, QA, and reporting.
• Maintain clean lifecycle workflows and campaign documentation.
• Identify and execute continuous improvement projects aligned with team goals.

Requirements

• Must have 3–5+ years experience in lifecycle marketing, CRM, or growth marketing in B2B SaaS or subscription models.
• Proficiency with marketing automation tools and data-driven segmentation.
• Experience running experiments and iterating based on results.
• Strong collaboration skills with Sales and Customer Success teams.
• Clear written communication skills for email and in-product messaging.
• Ownership mindset and problem-solving skills in ambiguous environments.

Nice to have

• Experience driving seat expansion and cross-department adoption.
• Familiarity with product analytics tools and basic SQL or BI tools.
• Experience with modular design systems for messaging.
• Involvement in churn-prevention or save programs.

Culture & Benefits

• Equity, company bonus, and sales commissions/bonuses.
• 401(k) plan and at least 10 paid holidays per year, flex PTO, parental leave.
• Employee assistance and wellbeing programs.
• Global travel coverage and comprehensive insurance benefits.
• AI-native culture focused on continuous improvement and productivity.
• Collaborative environment encouraging ownership, bold ideas, and learning.